Instagram is a strong option if you are looking to recruit teens and young adults. Make sure your posts are more visual and less focused on the copy. Video testimonials work really well. Just be sure to include a link to the careers page of your website in the description or comments.
Linkedin works extremely well for recruiting professionals as well as managers and executives. Think outside the job board here. Join community groups and share postings there. Search your networks and community groups to find candidates with the specific skills or experience required, and then send them private notes with a link to the position you are inviting them to apply for.
Youtube can provide a unique noncompetitive environment
Short videos that showcase your culture, employee life and corporate events can entice new applications in a way that other placements simply cannot compete with. Create short videos (think 15 to 60 seconds) that feature employees, showcase training phone lists opportunities, highlight community belonging and build excitement about the work. Publish these on your youtube channel, and ask others to share them. The videos can be repurposed on other social channels and on your website.
Yes, it is still important to post positions on job boards. We’ve had success in finding candidates through them. The key is to make sure your post is identifiable enough so that a candidate understands what the job is but is also interesting enough to stand out from all of the others. Select a common job title for the position, but use the description to get creative and show your brand personality.
Lately it has also been helpful to include a salary range
Hourly pay range within the posts.
Your organization likely already belongs to IE Lists various groups and associations — this is as good a time as any to make the most of your connections. Ask them to share your open positions on their social pages,
In 2021, we are not seeing the same volume of applicants as in previous years. To fill the gap, our clients have been allocating a paid media budget to supplement the efforts detailed above. This includes promoted videos on youtube, snapchat and tiktok for recruiting those in the 16- to 30-year-old range, as well as online banner ads targeted to specific neighborhoods and demographic profiles, streaming radio ads on pandora and spotify, and paid search ads on google and bing.
