Does this sound familiar to you? Your brand new, state-of-the-art website is finally live! Eagerly, you await a return on your investment, giving it more and more time to deliver the results you initially anticipated. After a few months, you are confounded by the lack of qualified leads, stagnant site traffic, and your ranking on google search is buried deeper than the distant relatives you recently discovered while searching ancestory.Com.
Unfortunately, this scenario is one we hear about all too often. As disappointing as it is for us, we understand that it is exponentially more frustrating and disheartening for you – the business owner, especially, after investing large sums of money into the empty promises of easy sales.
An optimized website is an important foundation- but just because you built it doesn’t mean they will come! Your website (if easily found) is only one piece of the digital puzzle. To reach your ideal customers and obtain qualified leads depends upon the complete picture presented online.
What is a digital brand presence
Your digital brand presence is the perception of your company based on all available information across the internet. This online portfolio consists of your corporate website, social media platforms and posted content, media exposure, and digital advertising. These components connect to create a lasting impression of your business on potential customers and ultimately tell your story.
Corporate website – your digital location that houses all information about who you are, what you do, why you do it, where you do it, and when you do it.
Social media platforms – these should outbound calling laws display any corporate events, celebrations, milestones, announcements, answer questions, display product or service videos, and notify customers of pertinent information regarding your company.
National or local media coverage of your business should be shared throughout all of your online social media platforms and website.
Digital advertising- google ads, boosted social posts, etc. Should be placed in front of your target audience when and where they hang out online.
Why is a comprehensive digital brand presence important
Simply put, your customers are located on the internet and that is where they spend the majority of their time. Having a comprehensive digital IE Lists presence where you have the strongest visibility is vital.
As of 2019 and 2020, the average daily social media usage of internet users worldwide amounted to 145 minutes per day, up from 142 minutes in the previous year.[1]
In 2019, americans spent over 12 hours a day on major media including television, newspapers, magazines, radio, and digital formats.[2]
Therefore, if a brand is lacking an online presence they are missing out on beneficial interactions with their audience. These interactions could help increase brand awareness, brand relevance, and overall company growth.
