WPO is an acronym for the English expression “Web Performance Optimization”. It consists of a set of strategies and good practices to improve the performance of a website in its technical aspect, such as page loading speed and user browsing experience.
Edgar Higuerey
Jun 22, 20 | 16 min read
What is WPO
Reading time: 13 minutes
User experience when browsing a website has become an essential aspect for businesses and brands , especially for those that want to make the most of the global and almost infinite market that the Internet represents.
When we think about how to improve navigability, captivate users and guarantee truly pleasant experiences when visiting a certain website, WPO emerges as the answer and the master move.
Do you know what this element is all about
Do you understand how it can help you? Read on to find out!
What is WPO for sure?
Web Performance Optimization . Yes, that is the meaning of WPO.
But don’t think you already know everything mauritania email list 100000 contact leads about this topic! We are just getting started, as it is a complex, strategic, in-depth and multi-faceted aspect that favours business objectives and brand positioning.
Although it is a term of just 3 words, WPO covers a wide range of techniques that allow you to reduce or eliminate all those obstacles and frictions that affect the user experience when browsing a website .
To “illustrate” the essence and characteristics of this strategic and technical practice, let us take as a reference the most common example that can exist: that of the pages created and managed by WordPress , the lord and master of the CMS, which covers more than 60% of this market.
Thanks to WPO techniques, it is possible to optimize the speed and the templates and layouts of a website “sponsored” by this Content Management System.
To better understand the scope and importance of this element, let’s take a concrete look at its main advantages.
Let’s go!
What are the advantages of a WPO strategy?
As you already know, WPO significantly improves the experience on the page and makes it much more efficient and attractive , becoming a true source of growth, positioning and generation of business opportunities.
Without further ado, here is a list of specific and valuable benefits that can be gained from applying web performance optimization techniques and practices.
Better web positionin It is more than clear that
the main focus of the WPO is Page Speed , which is the same as the loading speed of a website.
It is useless for your website to have attractive ethics & neuromarketing: taking consumer concerns seriously content and be visually friendly if its loading time is very long, one of the biggest annoyances that the user can experience.
Furthermore, Page Speed is one of the main SEO ranking factors .
Higher probability of conversion
WPO is not just an aspect that impacts technically and the user experience itself. It is also an ally for business processes and strategies.
As dictated by good Digital Marketing practices , it is important to strategically guide people within web portals so that they carry out positive actions for the commercial process.
For this to be possible, logically, it is necessary to have a significant average permanence time and a high level of engagement , which is reflected in users who open different tabs and sections within the page.
Through WPO’s work, you will be able to optimize your page to such an extent that users will feel motivated to explore all its corners , content and functionalities.
At the same time, they will have incentives to fill cg leads out forms and access other windows that allow you to obtain information of interest to boost the conversion rate and your strategies.