With billions of active users, it is safe to say you will find your target market on facebook! This social platform is crucial for your business. Facebook is also a great starting point for building your online presence. Facebook makes it quite simple to set up a free business account with features that make it easy to customize your profile to your liking.
Another mega platform that happens to be great for reaching younger audiences is instagram. Instagram is a member of the facebook family and connects with younger audiences through pictures, videos, and instagram stories. Many companies and organizations gain followers by sharing glimpses into their culture, processes, company histories and personal stories.
Beyond appealing to the younger crowd
Instagram is known for its rabid user base. Case in point, 63% of americans say they check instagram daily. Couple this data with research conducted in australia average instagram user spends at least 7 hours per week on the platform.[2]
Like facebook, instagram is user-friendly telemarketing leads and launching a business account is quite simple to do. If you are looking to reach a very young demographic, apps like tiktok and snapchat may be platforms your business should consider.
Before launching your social media accounts, review the pages of other companies in your industry and related industries. Notice what, when, and how often they post.
Be sure to have a strategy in place for each platform based on the goals you initially set
Incorporate into that strategy a system for creating and scheduling content. Ensure your content is aligned with your intended message. Decide on IE Lists how you will track and measure your progress on each platform. Determine who will manage the social media for your company. Assign this as part of a job description to establish is this something you want to handle in-house or contract out to an agency to handle?
Social media is a necessary and useful tool for every business. It is a great way to meet your customers where they are, grow your customer base, and establish brand recognition. Like most things in life, there is no magic or instant fix to social media stardom. However, creative original content that speaks to your audience posted consistently is the key to making it work for you.
