This is a major move by tik tok, especially in the digital marketing realm. Until now, the video app has been adamantly against ads being on their platform. Launching these new advertising options and branding them as “don’t make ads, make tik toks”, could change everything advertisers think about social media advertising. This shift may cause marketers to be more strategic and spark users’ engagement and ingenuity rather than just be selling machines.
These changes also make it easier for smaller brands to access new audiences and younger demographics where they are. As mentioned before, getting access to the old ads’ platform for tik tok was an exhausting, nearly impossible task. Now, pretty much anyone with an email and credit card can sign up.
The white house and congress are looking at tik tok wechat
And many other apps that pose a potential national security threat to the united states. Many of these threats are tied to data privacy surrounding the apps. Tik tok is owned by the chinese-based company, bytedance. Because of this, and other issues, tik tok is now under investigation by the united states government.
Many lawmakers are worried that biz list the social media platform is sharing. Data with the chinese communist government, which then poses. A national threat to the united states. Large corporations like amazon and wells fargo. Have encouraged their staff to delete the social media apps. Off their phone due to these concerns.
Tik tok has denied any allegations of wrongdoing by the us government. They claim to have made several changes internally to combat these. Allegations including distancing themselves from their sister company, douyin. China’s version of tik tok), and appointing former walt disney. Executive kevin mayer, as their current ceo.
National security concerns regarding tik tok and other apps align
With previous moves made by the IE Lists united states government. Recently, the fcc has banned huawei and zte, two chinese-based telecommunications corporations. Whether us marketers will get a chance to utilize the popular platform is unclear as of now.
This could also mean that we wrote this article for nothing and everything mentioned above this line is completely irrelevant and I wasted a few solid hours researching and writing this article… but, until we know for sure, let us venture into this new realm together and see what tik tok is made of.
