Nowadays, for a brand to be successful, it must value a solid user experience as its main value proposition. Essentially, it consists of the set of attributes that determine how satisfactory the user’s navigation through a website is, whether in the technical functioning of the pages, in their structural organization, or in the value generated by the content that the user accesses.
Juan Andres Corrales
Jun 28, 20 | 12 min read
pillars of user experience
Reading time: 10 minutes
Adopting this philosophy and implementing the necessary actions to comply with it is the only way to achieve high levels of satisfaction and the overall success of a business model.
For this reason, in this content we will show you, in a concrete way, what user experience is, what its pillars are, how to promote it and many more factors.
Read to the end!
What is user experience
User experience encompasses all of the user’s interactions
with a brand. Of course, in the wake of digital transformation , this experience is primarily oriented towards websites, mobile applications, tools and other similar resources .
Yes, today, high satisfaction rates no longer depend entirely on the quality of products or services.
For companies, this means a greater effort malawi email list 100000 contact leads to develop a coherent and attractive digital presence and to increasingly adapt their interaction flows to the characteristics and behavior of the user.
To help you better understand what today’s brands need to take into account to ensure an optimal User Experience, in the following section we will talk about the pillars of this concept.
What are the pillars of user experience?
User experience is a deep and broad universe, consisting of different aspects. Among its pillars are the following:
Visual appeal
This is one of the basic points of UX Design . The first impression is also important in the user experience, so it is necessary to captivate the user with an attractive visual presentation.
Regardless of whether it is an e-commerce , blog or any other site, it is important to have a pleasant, coherent and striking visual design that catches the visitor and promotes a high time spent on the page , surprising them with its aesthetic value.
Utility
In addition to being visually attractive, the User Experience (UX) must be highly functional.
For this reason, platforms such as mobile applications and websites must offer added value to users and customers, helping to solve problems and satisfy needs .
Among these added values we find calculators, templates, technical manuals and even interesting content and information with an educational focus.
Accessibility
Accessibility, first of all, refers to the possibility
of accessing a web page from different devices , and not just from a traditional computer or laptop.
Furthermore, it requires that the design be able to adjust and optimize itself taking into account the characteristics and format of each device, as established by good principles of responsibility.
This ensures an optimal experience on the 3 examples of forms that help you capture subscribers site at all times, regardless of whether the user accesses it from a computer, tablet or smartphone.
This point is also closely related to the inclusion of users who have physical restrictions on access to information, such as the visually impaired, by enabling resources such as screen readers.
Credibility
For a digital portal or platform to contribute to conversion rates and user satisfaction, it must project credibility, no matter what.
To achieve this, it must be error-free and, above all, meet the expectations it generates.
It is important that the different functionalities and added values really fulfill the objectives they promise and contribute in a tangible way to solving problems.
Thus, UX is marked by trust, which can then lead cmo email list to purchases, subscriptions and, in general, long-lasting business relationships .