Under the new rules The close collaboration with the sales force. In defining the strategy and making it operational will ruse risk factors and increase the success rate of entering a specific market. The sales team will be more familiar with the specifics of the market. Whether we talk about Local or International Marketing, the alignment of Marketing and Sales will be decisive in obtaining results and achieving objectives. Tip: It can be interesting and a competitive advantage to have Marketing people with a Sales background or an appetite for the commercial component on your team. This facilitates the connection with Sales.
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The opposite Sales people with a Marketing background can also be useful. The photo editing servies digitalization of companies and the ease of travel that exist today also help to fill the ne for physical presence. Digital Marketing as an Opportunity. The truth is that there is a large slice of your Local Marketing efforts that can be replicat for the international market. Especially if we think about Digital Marketing strategy. Content: Any content that is creat for a given market, if it is suitable for other markets, can be translat and or adapt to be shar.
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Tip: Not all content will be suitable for all markets. But there is “core” content from your IE Lists company that will certainly be useful for any region. Website: In the case of your website, you will also have to make some of the same decisions. Will you create websites by language? By location? It depends on your strategy. You can opt for a simple division by language Spanish, Portuguese, English… regardless of the country. However, if you have local or very specific initiatives events, campaigns, differentiate products you may have to move towards a country division.
