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Top 5 Social Media Trends for 2021

Following the outbreak of the health crisis at the beginning of this year, we find ourselves facing a complicat economic and social situation in Spain. With this turbulent context and all the complications that arise from it, it often happens that the marketing aspect is neglect within the company. While some companies opt for more austere procures, many others focus much of their economic effort on promoting their social networks and everything that derives from marketing.

Social mia , along with inbound marketing, has become the most important aspect of digital marketing, so not taking them into account in your marketing plan would be a mistake. The data speaks for itself: 29 million people in Spain use social mia , which is equivalent to 62% of the total population. Can we ignore a tool that can reach so many people? The answer is no.

To remain competitive in the current context, knowing the trends and establishing a strategy that takes advantage of both tools in the long term is position as the winning horse.

The trends for 2021 are driven by a context strongly mark by COVID-19 and everything that comes with it: the increase in digital misinformation, memes as an information vehicle, the continuation of conversational marketing, a return to proven marketing tactics in times of uncertainty, among others. However, despite the importance of all of them, we will focus on the five most relevant ones.

 Consolidation of video on social networks

When it comes down to it, short videos are what really drive engagement with your audience : they make your company, your brand and the work you do known in a quick and dynamic way. On social networks aim at professionals, such as LinkIn, video is increasingly being us. In addition to video posts that allow for greater impact, LinkIn has just launch “LinkIn Stories”, a tool for sharing short audiovisual content.

Such is the success of video in general, that many social networks decid to bet on its use . An example of this is the evolution of Instagram, a network orient towards photographs in its beginnings but which gradually gave way to video thanks to IG Stories, IG TV and, more recently, IG Reels . However, it is TikTok that breaks with everything that came before by focusing exclusively on video. During confinement, it was the social network that gain the most followers worldwide. Do you know what makes TikTok different? Its algorithm. The value, far from being bas on the number of followers, focuses on the total number of views of a video clip and their reactions, providing an ultra-personaliz experience.

Don’t just focus on platforms, think that what is list of pakistan consumer email really important is your brand’s social strategy and then the adaptation of video marketing content will depend on what you want to communicate and with whom: influencers, micro-influencers or engaging with users.

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User-generat content (UGC) with remixes to boost the brand

Closely link to the previous point, we find ourselves in a panorama in which remixes with songs and montages made by the public themselves are protagonists on social networks. The creativity and b2b sales: covid-19 has changed the game freom offer by platforms such as TikTok oIG Reels, through formats, templates and filters, has caus this trend to grow.

During lockdown, the number of remixes made by users on social mia had taken off considerably. People got us to being expos and participating in creative and super dynamic videos. Not giving them that now is not an option if we agb directory want the audience to remain at the heart of our strategy .

Giving consumers the means and resources like filters, gifs or contests to generate new content around your brand will be the main objective of this trend. The creation of remix content is equal to pure entertainment nowadays, so exploiting this facet and making the audience talk about your brand is a must do .

 

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