appy Christmas Eve! We Online Marketing hope your Christmas marketing campaigns this year are going great. Maybe you still have time to change some details for the Three Kings’ Day, or you just want to know how to keep improving year after year. In any case, you’re sure to learn useful things with these 40 Christmas marketing tips, so don’t miss them!
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Christmas marketing tips: preparation
1) Start in July. Start preparing Christmas marketing in July? Yes, as you heard, we are not crazy (and other experts agree with us). Since advertising is much more expensive at Christmas, it makes sense to start attracting users to the first stages of the conversion funnel months in advance.
2) Launch brand awareness campaigns in September and October. This way, you will have an audience of users to retarget when Christmas approaches.
3) Include Christmas campaigns in your annual digital marketing plan . This will ensure that when the holidays approach, you have the budget and resources necessary to prepare everything.
4) Don’t forget about inventory. With the increase in demand at Christmas, it is necessary to reinforce stock in advance to ensure that products are available and not waste the resources invested in campaigns.
5) Do SEO focused on Christmas marketing. Keep in mind that, according to Google data, users start looking for Christmas gift ideas in August. And you’ll need plenty of time to be able to position yourself organically.
6) Build a community around your brand all year round. Having an active base of users albania phone number list interested in your brand (for example, through a Facebook group , app community or other channels) will give you a fantastic platform to spread your Christmas marketing campaigns.
7) Prepare a timeline of activities
To be able to launch a successful campaign, many different pieces must fit together, from creativity to technical aspects. Preparing a timeline in advance will help you to have everything ready on the big day.
8) Increase processing and customer service staff. The Christmas season brings with it a higher volume of orders and more customer service requests, so you need to be prepared.
9) Develop landing pages for specific products and promotions . Landing pages are another area where you want to do your homework in advance, especially if you’re going to try to rank them through SEO.
10) Keep calm! For marketers, the weeks leading up to Christmas can often be a hectic time. But if you’ve prepared ahead of time, you’ll find that you’ll cope much more easily.
Christmas marketing the five challenges of b2b marketing for 2021 tips: discounts and promotions
11) Send out teasers of your discounts. For example, you can send a Black Friday teaser to your database on Monday of that same week to build anticipation.
12) Be more promotional than at other times. Marketing at Christmas has a great bz lists advantage, and that is that you know that users are ready to buy. Take advantage of this by running more direct campaigns.