Cause Marketing: The Power of Brands That Give BackComing up at 10: learn from Pelpina Trip how to stand out with visuals on LinkIn. Follow the online course
Why keep handing over your marketing budget to tech giants like Google and Meta when it could also be us to support charities? In a world where consumers are becoming more critical about where they buy and talent is scarce, social brands have an advantage. Not only do they attract customers more easily, they also fill their vacancies faster. Cause marketing, or linking your brand to a charity, helps to put your company’s social image in the foreground.
Everyone benefits from cause marketing
The beauty of cause marketing is that everyone benefits. A public partnership with a company gives the charity more name recognition and gives the charity more certainty of donations.
Building positive brand associations : By genuinely supporting a good cause, you increase trust in your brand and give it a positive boost .
Strengthen brand loyalty : customers feel much more connect to brands that share the same social values as they do.
Easier to attract talent : everyone is looking for meaning, companies that do more than just earn as much money as possible therefore have less difficulty attracting talent.
Team building : as a team it feels good to list of saint kitts and nevis consumer email support a cause together. Especially if you combine this with, for example, doing periodic volunteer work for a good cause. Companies that integrate volunteer work into their culture even perform 147% better than competitors without similar initiatives.
And of course it is also just nice to support a good cause as a company, especially if everyone benefits from it.
The basis of a good cause marketing strategy: The 5 m’s framework
While it’s tempting to pick a cause and start top 5 social mia trends for 2021 rolling out a campaign, a well-thought-out strategy is essential. This is where the 5M ’s cause marketing framework comes in, helping you think about the foundation of your cause marketing campaign.
1. Motivation: Why are you doing this?
Every marketing strategy starts with a clear goal. In alb directory cause marketing, that goal must go beyond just commercial results. If you only want to quickly cash in, you will be expos. The motivation behind your campaign must be authentic: you really want to do something good. Customers recognize when a company is operating purely opportunistically.