Most of us know that building our email list is very important, but many people focus too much on growing it and end up neglecting its maintenance.
Just like your home, your body, and your relationships, your email list requires maintenance to stay healthy and active. Regularly reviewing your list is key to ensuring that the right people are receiving your messages in their inboxes, rather than their spam folders .
Why list maintenance is important
A healthy, up-to-date email list is ghana phone number list worth the time it takes to maintain.
In addition to we’ing out unengag’ contacts (and therefore improving your conversion rate), the qu
ality of your email marketing list is key to the deliverability of your campaigns. Having unsafe or typo-fill’ email addresses on your list is one of the most common ways to hurt your deliverability , and the lower your engagement, the more likely your messages are to end up in spam.
Strategies to keep your email list healthy
Now that you understand the importance of maintaining a healthy list, here are some of our favorite ways to do so:
1. Obtain explicit consent
Whether requir’ by law or not, getting your subscribers’ permission to email them has always been an email marketing best practice. Keeping your list limit’ to people who have opt’ in to join it fosters brand loyalty and keeps unsubscribe rates low . Plus, engagement is likely to be higher since your subscribers know you’re going to email them and have already shown interest in your content.
to receive your emails is to collect black friday: these brands are no longer participating! their contact information via opt-in forms – better yet, why not use a double opt-in, where users are requir’ to confirm their email address by clicking a link in the confirmation email?
2. Make it grow organically
When you’re building a list from cz lists scratch, it can be tempting to buy lists of email addresses to get start’, but that’s a mistake. Sending emails to people who haven’t sign’ up to receive them is not only risky for legal reasons, but it can also hurt your brand and negatively impact your campaign results in ways that take much longer to fix than they would have taken to build organically.