In 2020, the mobile phone industry saw a number of new releases and upgrades to popular models. Despite the ongoing COVID-19 pandemic, phone manufacturers continued to innovate and market their devices to consumers around the world. In this article, we will take a closer look at some of the most popular phones of 2020 and their marketing strategies. iPhone 12 Apple’s iPhone 12 was one of the most anticipated releases of 2020, with the company promoting it heavily in the months leading up to its launch. The marketing campaign focused on the device’s 5G capabilities, improved camera features, and sleek design.
Apple also emphasized the durability of the iPhone 12
Touting its ceramic shield front cover and aerospace-grade aluminum edges. In addition to traditional advertising methods, such as billboardsnd TV commercials, Apple also utilized social media to promote the iPhone 12. The company created a dedicated hashtag, #ShotOniPhone, to showcase the camera’s capabilities, and encouraged users to share their Austria WhatsApp Number List own photos on Instagram and other platforms. Samsung Galaxy S20 Samsung’s Galaxy S20 was another popular phone of 2020, with the company emphasizing the device’s 5G capabilities and camera features in its marketing campaign. Samsung also promoted the phone’s ability to handle high-performance tasks.
Such as gaming and video editing
To market the Galaxy S20, Samsung utilized a variety of channels, including television ads, social media posts, and influencer partnerships. Thompany also offered trade-in deals and discounts to encourage users to upgrade to the latest model. Google Pixel 5 Google’s Pixel 5 was marketed IE Lists as a high-end smartphone with advanced camera features and long-lasting battery life. ’s 5G capabilities and water resistance. To promote the Pixel 5, Google utilized a mix of traditional advertising methods and social media marketing. The company released a series of ads highlighting the phone’s camera features and partnered with influencers to showcase the device’s capabilities.
