Learn how we streamlined our client Consumer Truth’s sales process and improved opportunity management with HubSpot Sales. Check out their success story.
Table of contents
Consumer Truth is a market research company, a consultancy specialized in consumer insights that seeks to connect brands with people through in-depth consumer analysis. They reveal and activate insights by implementing innovation, branding Success story and communication strategies.
With the goal of optimizing its sales process and providing greater efficiency, the company decided to look for a solution that would allow them to organize, automate and streamline their current sales process using HubSpot .
Customer Challenges
Consumer Truth faced several obstacles in it Success story s business process. These challenges included:
1. Improper handling of spreadsheets
The company used spreadsheets to manage information about its customers, opportunities and sales stages.
However, there was a lack of standardization and belgium email list 2.8 million contact leads consistency in the formats of these sheets, which made it difficult to effectively view and track the information.
usecase processing contact and email data
2. Incomplete data and formatting getting started with your brand portfolio strategy issues
Information in spreadsheets was often incomplete or had formatting issues. This made it difficult to gain clear, actionable insights into business prospects and cz lists opportunities.