Does your business need a presence on every social media platform out there? Simply put – no, you do not have to put your business on every social platform. However, you do need to find out what platforms are a good fit for your company. Keep in mind; your customers are using social media daily. It is where they spend the bulk of their time. This means it’s necessary to have a solid social media presence. However, using every social media platform available to you because your customers do, is probably not the most beneficial move.
What are you trying to accomplish
First, determine what you’re ultimately trying to achieve through social media platforms. Are you trying to build brand awareness? Do you want to be able to communicate quickly and directly with your customers? Decide what your goals are for each platform and why. You will also need to figure out how much time you or your staff can reasonably devote to social media.
Next, research what platforms your phone list current customers and target audience use most frequently. A primary objective of social media for business is reaching your customers where they are. So, where are your customers online? To locate your ideal clientele, determine their demographics. Do your customers fit a particular age range? Do your products or services cater more to men or women? What hobbies, interests, and lifestyles do your clients have in common? Are all of your customers located in one geographic location.
Once you establish your social media goals
How much time to devote to your social media marketing efforts, and who’s your target audience, you can determine which platforms make IE Lists the best match for your business.
Do not become overwhelmed as you enter the realm of social media platforms. It seems as though a new platform springs up daily, while another is now obsolete. To keep things simple while getting started, begin by establishing a facebook page for your business.
Facebook is the largest social network worldwide. In the second quarter of 2020, facebook reported 2.7 billion monthly active users. Active users are those who have logged in to facebook during the last 30 days. In the previous reported quarter, the company stated that 3.14 billion people were using at least one of the company’s core products (facebook, whatsapp, instagram, or messenger) each month.
