A few months ago, Google surpris SEM Google us with one of its algorithm changes: mobile-first indexing . Since most web traffic worldwide comes from mobile devices, it’s not surprising that the main search engine wants to give them priority. But do you know what that means for your website’s ranking ? Read on to find out!
Google’s mobile-first indexing will affect desktop SEO rankings
Indexing and ranking in Google
To understand how this change works, the first thing we ne to look at is how indexing (page crawling) and ranking (positioning) work in Google.
Indexing is a process in which Google’s crawlers or “spiders” locate a web page, read its content and store this information in an index. This index is like a giant library where all the web pages that Google has been able to find are stor .
Ranking is the process by which the search engine evaluates all the information in its index and decides which pages best match a user’s search. In other words, ranking is like a librarian bolivia consumer mobile number list recommending the books that best fit your nes. But as in the case of a real library, it can only choose from the catalog of books that exist in the library. In other words, a page cannot rank in the search results if it has not been previously stor in the index.
How does mobile-first indexing affect ranking?
Mobile -first indexing affects indexing, i.e. how a website is stor in the index, and not its final ranking. However, in some circumstances, it can have negative repercussions on the ranking of desktop websites.
If the mobile and desktop versions of a website have the same content, then mobile-first indexing will not affect them and everything will remain the same as before. The problem comes with sites that have creat a shorter version for mobile devices.
In such cases, Google will only keep the information on the mobile website, so the “extend” content from the desktop version will not appear in its indexes. If it was previously indexing the full how to implement inbound revenue strategies successfully version, this means that its positioning will surely drop, since it now offers less information and is therefore less relevant when responding to searches.
So, the solution to adapting smoothly to mobile-first indexing is to have exactly the same information on all versions of a page. So instead of creating separate sites for mobile users, my be numbers recommendation is that you consider switching to responsive design . This way, you will have a single website that will adapt perfectly to all types of devices. And in addition to ranking better on Google, you will have to invest less time in maintenance tasks.