At Cyberclick we spend our lives highlighting Inbound Marketing the importance of data analytics in inbound marketing .
We believe that it is essential to be able to measure what is happening in all our campaigns and that this measurement must be behind the strategy and the decisions we make from the beginning.
But haphazardly accumulating data is not enough either. Nowadays we can measure almost everything, but that doesn’t mean that we are interest in everything. We must avoid falling into “paralysis by analysis” and focus on obtaining the most important information and applying it to our strategy.
So, in this article we are going to see why data analytics is important in inbound marketing , what metrics we should be analyzing and how to do it effectively. Let’s get start!
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Data analytics for inbound marketing – What metrics to look at and why
Why do we ne data analytics in our inbound marketing?
To make the most of your investment . If we measure the results of our campaigns accurately, we will be able to know where money is being spent and whether we are recovering the investment or not. We will also be able to establish which actions are the most effective and which are not worth it. In this way, we will gradually adjust our budget and become more and more profitable.
To really get to know
our potential storytelling: how brands can connect with their audiences customers . In the world of inbound marketing, we often create campaigns bas on a mix of buyer personas , best practices, intuitions… but until we put them into action, we can’t really know what works and what doesn’t. But we can’t see our users’ reactions, and often their feback is limit to a few be numbers comments. Therefore, the way to really communicate with them, to know what they like and what they don’t, is to analyze data about their behavior.