There are so many benefits to incorporating retargeting into your overall marketing strategy. We spoke to a few above but let’s recap quickly:
Retargeting captures an audience that already has shown interest in your services or products and keeps them top of mind.
It can track the most important kpis to your business:
How many conversions were received from re-visitor?
Did the re-visitor browse any more products or pages after their purchase.
How much time did the re visitor spend on the site pages products
It helps improve conversions on those pages and services you want your visitors to see.
Of course with all things, there are a few limitations to consider when deciding on retargeting as part of your strategic marketing plan and these include:
Since this tactic only targets usa telephone book those who have visited your website, your audience is narrowed
If your website does not have very many visitors, to begin with, this can be problematic in terms of the number of conversions you hope to achieve.
Retargeting ads expire once the visitor has been absent from your site for more than 30-days. Meaning, if they have not come back within that 30-day window, they will no longer be in that group of people seeing your ads, and the potential for them to convert is lost.
If you are not web savvy it can become a complicated and time-consuming
Process to place the specific retargeting javascript code on so many pages.
Retargeting provides your business with IE Lists incredible opportunities to target your specific audience. It offers your business another chance at a first impression and to convert the re-visitor. Finally, it creates an opportunity to enhance your brand, products, and key messages to those who have already shown an interest in your company. With the multitude of options in which your business can effectively leverage retargeting, it is sure to be a integral part of your overall digital marketing strategy. If you would like more information on retargeting or other digital marketing tactics to help your business grow, contact us today.
