Leads are the reason for inbound Inbound Marketing marketing … but as any marketer worth their salt knows, not all leads are created equal. Some contacts have a high chance of converting in the short term, while others will just waste your time.
How to distinguish the wheat from the chaff? It’s very simple: you need to have a good lead scoring strategy to generate qualified leads . Today I’m going to tell you what this technique consists of, what you need to implement it and how to establish your own lead qualification system.
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In this video we explain what lead spain phone number list scoring is and how you can use it in your Inbound Marketing strategy to get more qualified leads.
What is lead scoring?
This marketing technique consists of assigning a score to all your leads to identify which ones are the most interesting. Using a series of formulas developed in collaboration with marketing and sales, you can track the 10 examples of re-engagement emails for inactive subscribers behavior and activity of your leads, as well as their commercial profile. The objective of this analysis is to score the probability of a lead converting.
If you fine-tune this technique
you will be able to distinguish between different types of leads:
Cold lead . This user is already bz lists part of your database, since they have left you their information. However, they are still a long way from the point of purchase, in the phase known as TOFU or “top of the funnel.