What are the key features of email marketing?

Choosing the right professional platform will help you make a difference and boost your business. It’s not enough to have a good bolivia phone number data strategy. You also need a solution tool that allows you to solve all the problems that may arise in the process of creating a campaign:

1.- Drag & drop editor

This is a type of editor that allows you to getting started with your brand portfolio strategy design campaigns in a simple and intuitive way. And it adapts to the different devices on which it will be displayed. The best thing about the Drag & drop editor is that it does not require knowledge of HTML , which makes the whole job easier and saves time.

These types of editors present a simple, readable fanto data menu with multiple options. It is also important that they show a real preview of the campaign designed according to the device on which it will be viewed.

The main advantage of the Drag & Drop editor is that it optimizes the execution time, design, structure and sending of a campaign. This Key features means that your marketing team is more productive. It is essential because, although it does not require being an expert in a programming language to handle it, it allows you to customize it to suit the needs of your brand.

With MDirector ‘s drag & drop editor you can select and drag blocks to create newsletters and other visually appealing communications. And remember that you have responsive templates and that all available elements are customizable.

Use the extensive catalog of templates that Landing Optimizer provides to create your ideal landing page. Combine them, or mix sections, to create the perfect landing page for conversions. 

2.- Dynamic content

Dynamic content is a way to create personalized messages that are relevant to the recipient. It is a changing element that, without the right tool, can take much longer to create.

This is the same email message that will be modified according to the segmentation, adapting to the user’s behavior, data and specific characteristics.

What an automated dynamic content system does is take the data from your contact list and serve up the same content but presented in a way that is much more engaging for that specific user.

This way, you offer what they need, when they need it, and in the way they need it . This will, of course, have a positive impact on your metrics. Other advantages of creating dynamic content are that:

• Improve user experience.
• Increase team productivity.
• It allows you to optimize conversion rates and create specific offers.

In the MDirector editor, managing dynamic content is simple and intuitive. Create your own content and add the necessary conditions to make it dynamic. 

3.- SMS Marketing Integration

Another key feature of email marketing is the possibility of doing SMS marketing from the same platform. This channel has good opening rates, making it a complementary resource to emailing. In fact, both channels can, and should, be merged to boost their benefits.

The way people interact with both campaigns is different . That’s why SMS Marketing is an ideal channel for:

• Get to know your audience better.
• Send discount codes.
• Improve loyalty, or
• Get more leads.

Now, building complementary Email and SMS Marketing campaigns presents an interesting alternative for your business, as it boosts the improvement of conversion rates. In addition, you can get to know your users better. With both channels, you can more easily understand which content gets the most engagement from the user by evaluating their interactions.

Finally, another advantage of combining both channels is that you have better chances of viewing the content. On average, the text message is opened about 90 seconds after being received. This means that you impact the user from two completely different channels with the same purpose, which increases the probability of achieving objectives.

Combining your landing pages and email marketing campaigns with text messages will help you consolidate your marketing strategy. And with MDirector you can do it all from one place.

4.- List hygiene

A clean user list translates into better campaign performance and better sender reputation. However, doing this manually affects team productivity. It is best if your email marketing platform can automate this process.

List hygiene directly impacts deliverability because, with an optimized list, you will be able to, among other things:

• Delete emails that constantly cause problems.
• Delete users who appear to be inactive.
• Avoid Soft Bounce and Hard Bounce, and
• Segment to provide a more personalized experience.

All of this will ultimately benefit you as a sender and ensure that you end up in the inbox and not the SPAM box.

To achieve all this, a system is needed that allows automatic management of unsubscribes and bounces and that provides precise information and data about each shipment and how the user behaves in response to it. It is also essential to avoid the use of mass lists, as they will negatively affect your reputation as a sender.

Plus, they are illegal and do not represent any benefit to your business. By building your own list you can be sure that people have given their consent for you to use their email and are, in some way, interested in your brand, which will not happen with a mass list.

Manage your lists from the MDirector control panel: unsubscribes, bounces, permissions, etc. Keep your lists clean and up to date. Export all the information in Excel or CSV and consult it wherever you want.