Umbrella brand image crisis – how to deal with it? A crisis can affect any company. Sometimes a small slip is all it takes to trigger a wave of indignation that will tarnish the company’s reputation. In the case of an umbrella brand, unfavorable opinions may have a negative impact on the image of the parent company. Why? Because the “umbrella” is identifie with the mother company. He is closely relate to it. The consequence of such a situation may be a decrease in the position on the market, loss of many customers and a decrease in the company’s attractiveness in the business context – less chance for fruitful cooperation with important contractors.
The imagination of customers
When a crisis occurs, you nee to react quickly and quickly implement crisis management that will help to control the situation and avoid the coming catastrophe. In this case, there is no time for spontaneous, chaotic movements. What counts is a database well-thought-out strategy that will minimize losses and enable a quick return to the pre-crisis state. It is important to make decisions efficiently and to be flexible and responsible in adapting them to changing circumstances. You cannot leave a crisis situation alone. Such an action provoke a wave of criticism.
Other tactics are promotions or price
The crisis will grow to enormous proportions and will negatively affect the reputation of the entire company – and in the worst case, it may even lead to its collapse. So how do you deal with the crisis? Let’s start with the fact that every entrepreneur should prepare for different situations. It is worth thinking about it already at the stage of planning IE Lists the development strategy. It is crucial to list all potential crises and create exemplary proceures. A detaile scenario is the foundation of the action plan in the event of a crisis – it will make it easier to deal with a crisis situation at every stage of its development. The crisis management process should begin with the appointment of a professional staff consisting of experience employees with the appropriate knowlege and skills to manage a crisis situation.
