Many businesses make the mistake of equating a company website and facebook page with a digital marketing strategy. However, just having a website is as much of a strategy as placing a billboard in the middle of a cornfield. Now more than ever your company must be easy to find and remain at top of mind for your customers. This means getting your brand in front of the right audience with the right message at the right time. Do you know where your ad dollars are going or if you are getting a good return on your investment? What tactics are the most successful at connecting you to your customers? These questions and more can all be answered with a solid digital strategy.
According to the Small business administration
Revenue should be spent on advertising your business and 50% of that amount allocated for digital marketing tactics. Nevertheless, these recommendations were made before the pandemic. Now a majority how to buy phone numbers in bulk of consumers are staying out of retail locations, avoiding public spaces, even foregoing their morning commutes by working from home. With this planetary shift to virtual operations, shouldn’t your marketing tactics shift too? Recent surveys reveal some businesses are now increasing the digital portion of their total advertising budgets to 75% due to covid19.
Newly compiled data by marketingcharts.Com demonstrates how consumer purchasing behaviors have changed during the lockdown. Some behaviors may be permanently altered putting many of our normal daily activities like grocery and other shopping, meetings, doctor appointments, and even daily workouts online.
After the threat of coronavirus clears more than half of consumers
Surveyed by valassis say they IE Lists will make new shopping behaviors. Routine – whether those be grocery delivery (19% share), buying online and picking. Up in-store (16%), carrying-out from a restaurant (26%) or ordering. Restaurant delivery (22%). Source: valassis.
From the start of the coronavirus outbreak, consumer. Behavior has changed. More than one-third (36%) say they have thought twice. About making purchases, while the same percentage say they have. Stocked up on non-perishable items and water.Another one-third (33%) say they now purchasing more items online rather than going to a physical store. Source: mri-simmons.
