In 2020, How to integrate webinars are here to stay. They landed in our daily lives almost like a lifeline during confinement and the months that followed. Due to the crisis caused by COVID-19, many events and fairs have had to be cancelled due to health conditions, but companies had to remain active in some way. The solution was (and is) to connect with potential clients through the network and transfer those physical events to online seminars or webinars.
At first it seemed like a passing fad, but the numbers show that this format is a very useful tool that generates tangible results . According to data from GoToWebinar, webinars are one of the three types of content that improve engagement and are most consumed in B2B channels.
Although physical events are sometimes being held with very limited capacity, the experience of recent months with remote events will always advise online distribution to amplify the reach.
What is a webinar and what is it for?
By now you’ve probably heard of the term webinar, but what exactly is it? A webinar or online seminar is an audiovisual format with useful content for a specific audience. It usually lasts a short time, between 30-50 minutes, and one of the keys to its success is that it is participatory. We can have a presentation with several slides, videos, virtual whiteboards, chats, surveys, online questions and answers, etc. The webinar is a format in which the participant takes on a more active role than in face-to-face events. And the vast majority are free, which is undoubtedly another great incentive.
The function of webinars within the marketing plan is to be able to target a larger audience and increase the conversion rate of potential leads from the database. On the other hand, we can also get your business’s target audience to understand the benefits of your product in real time in a more visual and enjoyable way, even with real examples or success stories. This will undoubtedly, in addition to improving your position list of oman consumer email as an expert in the sector, generate much more confidence in potential buyers .
Advantages of integrating your webinar into your inbound strategy
Webinars allow you to create online events or seminars for yoo keys to make your industrial marketing emails stand out tential customers regardless of their location . And this is where integration with your inbound marketing strategy comes into play. A webinar is a great asset within the inbound methodology and the purchasing process. It is ultimately a non-intrusive marketing technique that, together with blogs, newsletters and social networks, will accompany your prospects with relevant content depending on whether you are looking to attract, educate or delight.
1. An opportunity to capture leads in B2B companies
It allows you to generate new contacts immediately so that your agb directory sales team can work on them and guide them towards a sales process . These contacts, registered through a form on a specific landing page, can provide you with key information about the lead itself according to the fields you include in the form: phone number, sector, number or volume of production, etc.