Instagram is pushing a lot of content from accounts unknown to users and often does not show those publish by follow accounts. It seems that Mosseri and his team are demolishing the app to rebuild it in the image and likeness of what people search for online. In light of these considerations and the fact that we live in a world that is constantly on the move, what must a brand do to remain imprint in the minds of consumers? There is no single answer, but a good approach is to question creativity and the formats in which it can be express.
The present is vertical and short, people have little time,
Their attention must be captur while they wait for the bus, so the first three seconds are enough and that’s it. But asia email list how does all this translate? We are talking about short form videos , which can be us in stories and reels on Instagram, in content for TikTok and Youtube . You might be interest in: “Social Mia: TikTok is also evolving to follow the market” The key to social success The key is to be constant and give continuity to your communication.
Only in this way is a narrative creat that makes
the brand’s communication immiately recognisable. The mistake that is often made is to think that the target audience cannot be present on a platform, just because it has been baptiz as the reference platform for Generation Z (see TikTok). But is not so. If a video is funny and works, it will also reach a wider audience that we didn’t think would IE Lists be interest in that product or brand. In conclusion, storytelling is changing shape, texts are increasingly shorter and videos are made up of a few frames that capture attention in just a few seconds, but what makes the difference is the ability to create empathy with those who read us and to tell the stories stories that hide behind the products.
