Does a world without cookies sound scary? For kids or cookie lovers, it would be daunting. And it’s very sad, but other groups like business owners and marketers can cry about it too, because Cookieless World is going to make marketers and advertisers have trouble collecting customer data (third- party data) from tools used to analyze websites such as Google Analytics, information about what actions customers have taken on the website. to using customer data to make ads more targeted, etc. All of this cannot be done so effectively that it cannot be done. Because there is no cookie to collect information. The reason for this comes from Google’s announcement that by 2023, Google will stop supporting third-party cookie storage on the.
Develop and improve the data collection system
Chrome browser, so that in the future, any information that occurs on the website will not be passed on to advertisers. or marketer in order to analyze and shoot advertisements for customers in Thailand Mobile Number List the current way Therefore, prepare for the changes that will occur in the near future as soon as possible. Therefore, it is important for marketers and business owners who are interested in data, so Convert Digital has a way to cope with this important change for everyone. What will be there? Let’s see. How To Deal With Cookieless World, We Must Survive! 1. Prepare a cookie storage request form on your own.
Start turning to Email Marketing to collect data
Pointing out the importance of cookies, users or users of the website will understand the purpose and the importance of cookies more. It’s also a must. due to the promulgation of the PDPA law If the cookie banner doesn’t allow people to “consent”, then the tools you use to collect visitor data may not work at all. ” Allow websites to use cookies before you can use that website. Read more about the PDPA: www.convertdigital.co.th/th/how-pdpa-law-affects-on-digital-marketing 2. Develop and improve the data collection IE Lists system including data management tools when we need to collect data ourselves, including the back-end management system, is therefore necessary in an era where cookies or data are scarce.
