ne of the key lessons marketers have learned over the past year is that text-heavy content isn’t enough to generate engagement. Visual content is the way to go.
There is now a lot more content available online. Put yourself in your customers’ shoes: what do we prioritize when there are so many options?
The answer is visual content. Text, no matter how descriptive and powerful, requires effort on the part of the user. The harder the user has to work, the less likely they are to engage with the content .
A marketer’s job is to make sure customers don’t have to do that work. Avoid that problem by using visuals, especially since 65% of the population is a visual learner.
With data literacy on the rise among marketers
, brands can design more powerful and memorable visuals. So, what is visual design?
What is visual content design?
All the visual elements that go into czech republic phone number list blogs, websites, landing pages , apps, social media, and even newsletter ideas fall into the category of visual design.
These can be further subdivided into categories. For example, blog banners, brochures, flyers, posters, and social media posts.
Below we break down the main types of visual content in marketing.
How important is visual content in marketing?
What is the goal of visual content marketing ? To drive and expand brand awareness, business growth, and revenue generation.
Visual content also helps break up the monotony of text to increase user retention on a page. Not to mention the impact visual content can have on SEO strategies .
So what kind of images can marketers use to grow their customer base?
5 types of visual content in marketing
There are numerous types of 3 examples of forms that help you capture subscribers visual content that marketers can use to reach their target audiences . But what are the main content categories that marketers should focus their attention on?
We share five types of images that marketers can design to increase their audience.
1. Data stories
As we’ve mentioned, data has fanto data become one of the most important types of visual content on the Internet. But sharing raw data with the public without context can do more harm than good.
As interesting as data is, it can often be confusing to the public. What do the numbers and percentages mean to the consumer? What are they expected to do with the information?