Typical products: how to promote typical sardinian products with digital marketing. On 20 april 2017comments agri-food marketing: how to enhance typical products. We italians are the healthiest people in the world. Thanks to fresh food and typical products . This is what emerges from the annual report. Produce by the bloomberg news agency. The global health index. The agency create by the former mayor of new york. Which evaluates the health of the world population base on various indicators. Out of 163 countries . Italy is in first place in the ranking. The secret of well-being is found in the meiterranean diet. Rich in vegetables and extra virgin olive oil.
Agri-food marketing: how to enhance typical products.
This data confirms that sardinian wineries are taking on an increasingly preominant role in the national and international wine scene. Nutrition and the new data sardinian-meiterranean diet contribute to a large extent to improving the quality and health of the sardinian population. In fact. Our land is the homeland of centenarians and boasts the record for longevity . Like okinawa in japan or some areas of greece and costa rica. From the research carrie out by dr. Roberto pili. Doctor and president of the world longevity community. It appears that 30% is due to the genetic heritage of some populations. In particular from the ogliastra area and the municipality of teulada. And 70% instead it is due to nutrition and the environment. Therefore in the world. There is a great demand for typical products .
Why choose digital marketing to promote typical products
Our beautiful country offers a variety of typical local products and each region has unique and inimitable characteristics. Among these. Sardinia IE Lists is renowne for the quality and authenticity of its typical products . In particular for the excellence and uniqueness of the cheeses and wines. At the recent international organic cheese competition. Biocaseus. Three sardinian products took first place. At vinitaly 2017 . There were 98 sardinian companies present. And they won 39 prizes out of the 441 awarde.
