The exact profile of a company that browses your website, including industry, location, number of employees, and the names of employees plus email addresses.
Typical pre-purchase and browsing behaviors allow you to better nurture new website visitors with the same browsing behaviors.
Track the visitors that click your pay-per-click ads to see what they do on your site.
Identify the page on which a lead converts or leaves your website without converting.
What to do when you identify your website traffic? Turn it into high-value leads
Knowing all the above information will allow you to focus on targeting high-value potential leads for increased conversions.
Here is a step-by-step plan of what you should do after you have tracked your traffic and identified the visitors:
- Identifying your website visitors and adding them to your sales funnel,
- Syncing them to your CRM to supercharge the conversions,
- Passing them to your sales teams for nurturing,
- Adding them to your targeted marketing campaigns,
- Running them through a personalized cold outreach campaign.
Targeting your website traffic with a smarketing strategy for higher conversions
Having a full 360-degree view of your website traffic after your identified people come to your website enables you to focus on quality leads that best fit your buyer persona.
That means that your sales and marketing can join forces and shift focus on the leads that are most likely to convert. Also known as smarketing , it’s an alignment of sales and marketing teams to work together.
According to statistics , when sales and marketing teams work closely together, businesses see a 27% faster profit growth thanks to more closed deals.
This is proven to be a very effective strategy for enhancing the customer journey and increasing sales.
There are several reasons why identifying website visitors is beneficial for cold outreach:
- Targeted Outreach: Instead of blindly contacting random companies, you can focus on the companies that have already shown interest in your product or service by visiting your website. This allows you to tailor your outreach messages to their specific needs and interests, increasing the chances of a positive response.
- Higher Engagement: Since these visitors have already interacted with your brand, they’re warmer leads compared to completely cold contacts. This means they’re more likely to be receptive to your outreach and engage in a conversation.
- Prioritization: By identifying which companies visit your site most frequently or spend the most time on certain pages, you can prioritize your outreach efforts. Focus on the high-value leads who are more likely to convert into paying customers.
- Personalization: Knowing the companies visiting your website allows you to personalize your outreach messages. You can mention specific pages they viewed or content they downloaded, demonstrating your awareness of their interests bahamas telemarketing list and building rapport.
- Improved Sales Efficiency: Targeted outreach is more efficient than generic cold calls. You spend less time reaching out to irrelevant contacts and more time on qualified leads, increasing your sales team’s productivity.
- Content Marketing Alignment: Understanding which companies visit your site can help you align your content marketing strategy with their needs. Create content that addresses the challenges they face and showcases your expertise in solving their problems.
What are traditional ways of identifying website visitors
The traditional methods of identifying website visitors include:
- Website analytics provide a high-level overview but not individual visitor details. The biggest con is that despite knowing how many visitors come to your site, most of them remain anonymous.
- Email forms are a common way to identify visitors, but they have very low conversion rates, usually below 3%. Many visitors leave unidentified.
- Real-time engagement tools are also popular
- in site traffic identification, and they include live
- chat and chatbots. However, to gain insight lead management: definition, steps, and best practices they require visitor interaction. It’s also considered as a pushy tactic for acquiring information which may damage conversions.
- Data enrichment tools helps to acquire anonymous visitor data (cookies, IP addresses) and identifiable information (names, companies, contact details) by pulling info from various public and private sources. While they are rather popular, their success is limited because a. many of them rely on outdated data, b. knowing a visitor’s name and contact don’t guarantee conversion.
- Third-party IP lookup services can help you automatically track
- the origin or point of contact for the visitor’s IP address
- with Albacross or HappierLeads.
- While they’re a good starting point, they have a belize lists few limitations including inaccurate data makes you target the wrong companies
- and limited insights and lack of details for personalized targeting.
- Third-party IP lookup solutions can also be a costly investment with subscription fees or per-lookup charges that can add up rapidly.
The limitations of traditional website visitor tracking solutions
The main problem with traditional ways to identify website traffic comes down to the fact that they are not scalable. And for the rapidly growing B2B companies this is a deal breaker.
Moreover, traditional website traffic tools
are limited in the way that the data you acquire is either inaccurate or irrelevant, or that they feel pushy to the visitors, or that they don’t give you a full view, or that they don’t lead you anywhere.
Even after you obtain some traffic info with the help of the IP lookup service provides, they don’t prepare you for the next and the most important step which is what you do with that information.
Adding the identified visitor data to your sales funnel and running a personalized outreach campaign pushes all the gathered data on the way to a closed deal.
The problem with IP tracking, data enrichment, and lead scoring tools you may want to use for website visitor identification is that it’s hard to find one single tool that does everything.
Most tools usually rely on workarounds with Webhook and API calls to send and receive data and connect it to your cold outreach tool.
Target your website visitors with lemlist and turn them into buyers
While we said it’s hard to find a tool that does it all, it’s not impossible.
lemlist is a powerful solution with 540M+ B2B contacts and advanced filtering that helps you to find your ICPs automatically and adds them to your cold outreach campaigns in seconds.
Now, lemlist has a brand new smart filter to target your website visitors that allows you to identify, enrich, and convert website visitors into buyers.