Have you ever felt you were losing out on converting those visiting your website? You might be right. It is approximated that about 96% of visitors that come to your website are not ready to make a purchase 1. That is a large number of opportunities that could be passing you by. Fortunately, if your strategic marketing plan is in place, and your strategies incorporate retargeting, you can bring those lost visitors back.
First, let us address what is retargeting. Retargeting is a marketing technique that has been around for a few. Years now, but has generally picked up steam with e-commerce sites. Retargeting is essentially a form of audience collection. What this means is by. Placing some simple javascript code on your website (this code needs to be placed.On all of the pages you would like to track), you can collect a list of people who have recently. Visited your website (so long as the page(s) visited has. The retargeting javascript code embedded.
This code also follows your visitor’s journey across your website
Which means it knows what pages were visited, and products viewed.
When a potential customer buying phone numbers leaves your website, the javascript code informs your digital ad networks, like google adwords or facebook, that these visitors need to start seeing your ads. This trigger ensures your ads are served almost instantaneously across those digital ad networks to a built-in audience! This is a great way to convert those who were either on the fence or unsure and convince them to review the offer they saw moments ago.
Retargeting is supported across several digital ad networks
Which is important to think about when IE Lists formulating an integrated marketing communications plan. These include social media channels such as facebook, instagram, twitter, youtube, and pinterest. It also includes programmatic marketing platforms such as connected tv outlets, as well as connected radio like spotify, or pandora. Incorporating retargeting ads on these platforms means your audience will see or hear your ads if they are on another website, scrolling through their instagram feed, listening to spotify, or even watching espn. The combination of how to reach these visitors are almost endless.
