The shopping experience is the set of all the perceptions that customers receive while going through the process of purchasing a product or service, and even what they feel after closing the transaction.
Tatiana Forero
Jun 29, 20 | 11 min read
Find out what a flawless shopping experience is and how to deliver it
Reading time: 9 minutes
As you can see, the matter is completely relat to feelings, emotions and sensations .
Taking care of this strategy can undoubtly help you change your focus from “I want you to buy from me” to “I want to understand you in order to advise you.”
By creating a memorable shopping experience for your customers, you are considerably closer to closing your next sale .
The question then is, how to design an unforgettable, authentic and effective shopping experience to win over your customers?
Read on to find out!
Why is the shopping experience crucial for companies
Well, before we begin, we want to take a moment to clarify why the shopping experience is crucial for businesses (and why it should be for you too).
Considering that the concept is not madagascar email list 150000 contact leads something new and is not limit to the digital environment, the shopping experience is a trigger for the consumption decision of current and potential customers.
In fact, 86% of shoppers are willing to pay more for a great customer experience. Sounds great, doesn’t it?
It is about generating a relationship of trust between you (the seller) and the client to not focus on a single purchase, but on building a long-term relationship .
Of course, in stores you ne to consider how your salespeople express themselves and whether they are advising your customers correctly, while in the digital world you should look at variables that relate to user experience (UX) :
Modern buyers are increasingly aware of their purchasing
decisions and use the Internet to access information about your company or product before purchasing.
In this sense, reviews made by experts on YouTube, comments on your website or user posts on social networks are some of their sources of information.
Therefore, it is crucial to be transparent and tips for designing effective email headers and footers honest about the expectations that customers should have regarding your product and, once it is sold, to fulfill your value promise .
Flexibility of options
Maintaining a wide and vari catalogue of products and services goes hand in hand with the psychology of personalisation . This is crucial to offering a satisfactory shopping experience.
Think of it this way: when you walk into a clothing store, you want to see different types of fabrics, cuts, colors, and sizes. We want to feel different! The same goes for any type of business.
Personalizing your proposal will empower your customers, making them feel that you are speaking directly to them, that the product is tailor to them and that they are the cmo email list ones who have the final decision in their hands.