Even with word-of-mouth support from her initial subscribers. Amanda was limit in how many people she could reach. Her subscriber count start rising again when she look to built-in social mia audiences. A screenshot of Amanda promoting her newsletter on her Twitter profile. Amanda promoting her newsletter on Twitter. She us her social mia presence — largely on Twitter — to drum up interest for her newsletter. If you don’t have a lot of followers. reply to big accounts with fresh insights or funny observations. Follow up every attention-getting post with a plug for your newsletter.
Twitter hashtag discussions
Twitter hashtag discussions can help you get traffic and earn new followers. Amanda also join writing communities on and off Twitter to find support and subscribers. Use early subscribers as beta testers Your relationship with your audience shouldn’t be one-sid. Amanda A/B test headlines and track link clicks to refine her content. The main metric she focus on was the open rate. which she got up to 60%. For reference. our latest benchmarking report found the average email open rate is 21.5%. Amanda also solicit feback by asking her subscribers questions. In fact. she still does “when it feels organic.” Only a small percentage of subscribers reply. but their
Amanda wishes she’d test was sending
comments can be invaluable. Sometimes. readers will respond without prompting if they have strong feelings about something: “One time. I skipp the recipe and instead offer a food tip. and 2 people repli to say they were bumm I didn’t send a recipe.” Amanda says. She’s doubl down on including recipes since then. More people are rooting for you than you think. The one thing Amanda wishes she’d test was sending a shorter newsletter. “Sometimes I wonder if my newsletter is too long. but it might be strange to renege on length now that I have a few thousand subscribers.” she told us. However. her top takeaway had nothing to do with her content. Schuling.
