FOMO (Fear of missing out) is a psychological technique that has been used throughout history regardless of the channel used. Basically because it has been shown to boost sales.

Create an email marketing countdown campaign step by step

Many brands are trying to adapt a countdown campaign to a channel as direct as email marketing. It is not difficult if you take into account the following aspects:

1.- Set your goal

If you don’t know where you’re going, it’s hard to know if you’re on the right path. Without a clear and easy-to-measure objective, it’s hard for an email marketing campaign to work, whether it’s a countdown campaign, an informational campaign, or a transactional campaign.

What do you want to build this specific Create an email countdown campaign for? Is your goal to sell one of your regular products or services? Is this a new product? Are you looking for registrations for an event you’ve organized? Depending on the end goal, the different elements of your campaign will change.

Of course, what is clear is that what you offer must be of interest to your subscribers. Generic emails are often sent without taking the user into account. And, of course, they don’t work. . Because they have not put the users who are going to receive the email marketing countdown campaign at the centre .

Also, don’t forget that your goals bulgaria phone number data must be SMART. That is, measurable, to evaluate their effectiveness; realistic and achievable; relevant, time-bound and specific.

2.- Plan the structure of the campaign

The next step is to define the structure of the neuromarketing is not a piece of cake: the benefits & challenges campaign: How many emails will you send? How often? Do the messages depend on user actions? Laying out a campaign funnel will help you identify the elements necessary for it to work.

For example, one of the most common countdown fanto data campaign schemes is structured based on 3 mailings:

1. A first email focused on the countdown . This is the message that should catch the attention of subscribers. That’s why it should include what is considered valuable for the user and clearly tell them what you want them to do. Also, don’t forget to indicate the duration of the countdown. Without it, you lose the urgency factor that you are so interested in.
2.  The second message should reinforce the information about the offer and be sent shortly before the date. It is a reminder that the date has arrived , but at the same time it is important to remind recipients why they should act if they do not want to miss out on what you are offering them.
3. Finally, it is always interesting to send a third email as a last call . This way you can give a push to those who have not yet decided. And, at the same time, you give the option to those who thought they had missed the opportunity. This third email is one of the keys to the success of many digital product launch countdown campaigns.

3.- Take care of the quality of the content of the emails

There is no point in planning any action if, later on, the creatives used are not sufficiently developed. Many campaigns suffer from not taking care of every detail of each element that is part of the message. From the texts to the images, the spaces, the CTAs,… everything must be carefully taken care of.

Do you know what format your emails will have? Data indicates that single-column layouts tend to have a greater impact. Mainly because they are more visually organized. However, everything will depend on your history. That’s why it’s important to measure all campaigns and run A/B tests on each of the creative elements of your campaigns . Only then will you know for sure what interests your subscribers the most.

However, there are some aspects that are unavoidable. You must have quality photographs. But you must also optimize them so that they do not weigh down the mobile devices from which many users check their emails. It is also important that the images work with the rest of the visual signals. It is key to indicate to the users what you want them to do at any given moment. And do not forget that the copies must be clear and brief. And, of course, they must not contain grammatical errors.

4.- Use an animated countdown timer

Nothing triggers a sense of urgency more than seeing a timer ticking down the seconds . This can be easily achieved with an animated countdown timer. This way, while your users are reading your message, they will see the seconds that are ticking away if they don’t click on the CTA you’ve provided.

For the effect to be perfect, the timer must stand out in the email. And do so without losing the visual style that must unify the entire message. A visually attractive animated graphic is synonymous with impact. And if, in addition, you manage to synthesize your offer so that it can be seen in just a few minutes, the power of this resource will be greater.