With consumers forced to spend more time indoors, their media consumption habits have changed. Now is the time to get your brand and message in front of consumers where they are – online. If you are new to digital marketing, begin with an audit of your nonpaid media. Review your website. Is your content relevant and updated? Is your site user friendly? Post regularly on your social media platforms and communicate with your customers through email. If you traditionally place a bulk of your marketing budget into local tv and over-the-air radio ads you need to transition to streaming radio and ott entertainment platforms as well as increase your paid search tactics.
As the coronavirus crisis continues, millennials and baby boomers are saying they expect to spend more money on movie and tv streaming.
Between mar 6-9 14% of millennials and 13% of boomers said they expected
To spend more money on these services because of the virus. By mar 13-16, that figure had jumped to 26% and 24% respectively. Source: morning consult.
It’s not just streaming video buy phone number list consumption that is going up, digital site visits to government sources such as the cdc, nih and who increased 425% between the first week of january to mid-march. Additionally, news site visits increased by 106 million, and top retail sites (amazon, target, and walmart) visits increased by 74 million in that same period. Source: comscore.
A globalwebindex (gwi) survey reveals that us respondents are not only spending more time watching news coverage (43%) but also spending more time watching shows and films on streaming services such.
While it may be too soon to tell the full impact of the virus on your business
It will be substantially less IE Lists painful with a smart and sound digital marketing strategy. Increasing your digital budget allows you to maximize every ad dollar by getting your product or service in front of the right audience with real-time measurable results. From online ad placement to email campaigns, every digital tactic is critical in providing a clear and reassuring message to your customers.
If you need assistance in maximizing your digital advertising budget, we would love to help! We specialize in customized digital marketing strategies that generate results. Contact keymedia solutions today for a complimentary consultation.
