Are you using Google Google 3 interesting Ads in your digital marketing campaigns or are you thinking about doing so? If the answer is yes, you can’t miss these 3 new features for Google Display campaigns announced last month.
These features focus on improving the search for potential customers, so that your ad reaches the audience with the highest chances of converting. This way, you can maximize the impact of each investment and each click and make the most of your budget.
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3-Interesting-Features-for-Google-Display-Campaigns
1) Dynamic customer search with product feeds
Previously, Google Display campaigns showed product ads based on the content users visited on your site. Now, Dynamic Customer Search shows products based on a user’s past interactions with Google and sites in the Google Network.
Thanks to this new source of information and its machine learning algorithms, Google is able to evaluate the performance of different products in your flywheel marketing: the marketing secret of the 0.005% fastest growing companies in the world catalog and show those that best fit the user’s interests and are therefore more likely to generate conversions .
If you use Facebook Ad
Campaigns, you’ll probably be familiar with this feature, as the social network has a very similar one. To activate dynamic aleart news customer search with product feeds in Google Ads, simply link a product feed to a display campaign. Google will then optimize the product selection for you.