Both the website and the blog are the main channels for digital planning, so they must perform well to climb to the top positions in the SERPs and generate good conversion results. That is precisely what IRKO Group did in partnership with Stage. Want to know how? Keep reading!
Ivan de Souza
Jul 2, 20 | 4 min read
stage-group-irko
Reading time: 3 minutes
For a company to achieve its business goals, it is essential that they are aligned with the Digital Marketing strategy , which involves creating a well-functioning website . Grupo IRKO knew that this was part of the path to its success.
However, since Google takes into account almost 200 factors when assigning the site’s place in the SERPs , getting the site to rank well enough to become a reference in the segment was one of the company’s biggest challenges, so it considered hiring Stage , the WordPress site creation solution developed by Rock Content.
As the association brought good results, we came to
the production of this successful case carried out together with Flavio Luque Bastos , General Director of IRKO.
We’ll tell you the whole story below!
What is IRKO Group?
IRKO Group turned 63 in 2020. It was founded liechtenstein email list 150000 contact leads by 3 partners and today has more than 350 employees. Irko Contábil, the group’s parent company, focuses on Outsourcing (accounting, tax, labor and paralegal) and represents more than 90 multinationals in Brazil.
Headquartered in São Paulo, IRKO also has offices in Campinas and Rio de Janeiro, as well as a new headquarters in the Faria Lima Region, inaugurated in 2019.
By establishing Irkompacta to provide FOPAG accounting, taxation and outsourcing services to small and medium-sized domestic companies, the group expanded its focus to serve subsidiaries of multinationals operating in Brazil.
Furthermore, since 2017, the group has strengthened its provision of services in the areas of Audit, M&A, Risk Advisory, Accounting and Tax Consulting, among others, with the acquisition of relevant companies in the market.
What results did IRKO achieve with Stage
Stage was hired in February 2020 and started working on the IRKO Group blog. Since then, the results obtained were:
a 26% increase in the number of keywords;
a 206% increase in these words in the top 3;
the cost of traffic went from the best niche markets for ecommerce USD 300 to USD 580 (which represents a saving if this result had to come through Google Ads);
organic traffic growth from 1,464 to 4,359 sessions.
What are the next strategic steps for the IRKO Group?
IRKO Group’s strategic plan entitled “Towards the next 60 years” includes 4 pillars:
continuous technological innovation;
attracting and retaining talent for succession;
brand differentiation;
growth through collaborative ecosystems.
Especially since innovation and technology have been the absolute focus of the company’s investments over the last three decades, in software development businesses and digital solutions focused on the scope of its services.
At Stage, we look forward to continuing to help you win clients with high quality standards, adding value to your business in a collaborative environment.
This is a great success story from the IRKO Group, isn’t it? How cmo email list about becoming Stage’s success story? Talk to one of our specialists and find out what we can do for your digital strategy!