Often, when sending an email, the focus is on the body of the text. However, it is important to highlight the importance of the header and footer in emails and how they influence the fulfillment of previously established strategic objectives.
The email header is the top area of the design. It is the header of the information. It is important to recognize this space because it does not mean the same as the subject line or the title of the email, since these only Designing Header appear in the inbox.
The footer is the opposite . You find it at the end, at the back of the design. This is usually more recognizable because it is where the contact information is located.
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How to design a good header and footer in emails
Considering the above information, it is important to know how to make an appropriate design for these spaces so that they fulfill their function within the email template.
Now, before analyzing each relevant aspect of the design, it is worth remembering that a header and a footer in the email can provide relevant information to your clients, improve the brand image and give greater authenticity to the content of the emails you send.
Even the configuration data affects deliverability and allows you to avoid spam if you meet the requirements:
- From. Email address of the sender of the message.
- Subject. Contains the most relevant title of the email.
- Date. Date and time the shipment was sent.
- To. Recipient address of the email.
- Return-Path. This is the email address to which the recipient’s response will arrive and is configured automatically.
- Delivery date. This is the date and time the recipient receives the message.
- Received. Servers through which the email passed just before reaching its destination.
- Message-id. This is an automatically cameroon phone number data generated number that identifies each email.
Tips for designing a header
The first thing is to recognize the header. You already know that it is not the subject line, nor is it the pre-header , which as its name suggests, is before 7 tips to effectively apply the messy middle model in b2b marketing the header and after the subject line. The information in this case is a summary of the email.
Once you have this information clear, you need to know which aspects cannot be missing in the design of a good header:
- Logo. It is essential that your email is properly fanto data identified at first glance. Include your business name and corporate logo.
- ‘View in browser’ option. This is a visible link that allows you to change the settings and allows viewing on different devices. If the video does not display correctly in the app, the recipient can click here and view it without any problems.
- Images. They must be related to the shipment and are a very relevant way to capture the user’s attention at first glance.
- Preview. As a second chance at the subject line, it helps set expectations.
- Links. To guide users to easily reach relevant pages or promotions, without having to scroll through all the content.
Tips for designing a footer
This is a purely informative space, just as you can see on a web page. It is a series of information that, although it is not part of the main options, is essential in each shipment.
This is the last opportunity to provide value to subscribers. It is the last thing they can see, it is not a bad thing and it is necessary to continue enhancing the user experience.
What can’t be missing in your email footer is:
- Contact information. The most important element of this section. It is the part that helps the contact identify themselves. The basic pieces are the contact phone number, website and company address.
- Additional resources. These are also often part of your company’s general information. These can be links to social media , articles, or products that go well with your email subject line.
- Fine print. Here are some details about promotion, copyright, and links to your privacy policy.
- Unsubscribe button. This must always Designing Header be visible and in accordance with GDPR legislation.
Remember that part of the legal provisions of the footer establish that it must include data such as the privacy policy, where it is explicit how you manage it in your company and what use you give to the personal data of subscribers.
In addition, copyright information must also be included in the event that the email contains an image or registered trademark, it must be indicated in this section.
How to create header and footer in emails
If you use a tool that is optimal enough to design your emails, you should have header and footer options that are editable and configurable according to your needs.
These sections should be customizable templates so you can add relevant company data and the graphic resources you choose for that email.
If you edit by content blocks, you can have a footer ready and automatically added to the end of each email. You won’t need to design a new one, with the same settings, every time.
Normally these options are found in the mail manager configuration window, either through HTML language or through customizable tools.
Regarding the header, it is a little different. It is more related to the entire design of the email, so you should choose the graphic resources you want to use depending on the email you send.