If you plan ahead, the App Marketing Christmas holidays can be a huge boost for your business. During this time, most businesses are competing for consumers’ attention, so you’ll need to create unique communication with your mobile marketing .
Amidst all the shopping and planning
it’s easy for your brand to get lost. To prevent your customers from forgetting you, you need to design and implement marketing strategies that ensure you remain a priority for them. That’s why today I’m going to tell you how and why to optimize your marketing strategy this Christmas.
Video for Christmas campaigns for 2018/2019. Discover the best marketing strategies for your brand or company.
Why invest in mobile marketing this Christmas?
It’s no secret that mobile is one of the stars of the moment. And without a doubt, the figures confirm that mobile marketing is a more than viable strategy to give your brand the boost it needs to succeed this Christmas:
Today, users connect more from their mobile devices than from computers . According to Google, mobile traffic surpassed desktop traffic for the first time, and today this trend is more than consolidated. In the United States, 75.1% of Internet users connect through their mobile devices.
Another advantage of mobile marketing is that it makes conversion easier . Through bahamas phone number list smartphones, we can reach users in real time, outside their homes, when they are most predisposed to buying. According to a Google study, 50% of users who conducted a local search on their mobile phones took action afterwards (for example, going to a store). In the case of users who conducted the search on their desktop computers, only 34% took any action.
Most consumers search for Christmas
events and gift ideas on their mobile phones, making mobile marketing a very attractive channel for your Christmas campaigns. This option is especially interesting for small and local online marketing & digital marketing attraction marketing vs. inbound marketing businesses, as users are interested in knowing where they can buy products and hire services near them.
According to Deloitte’s Christmas Consumption Study , Spaniards plan to spend an average of 682 euros during the holidays, making them one by lists of the best opportunities for marketing. The online channel will account for more than a quarter of the total budget, but Spaniards still prefer to make their purchases in physical stores.