Social media is an important digital tool for any business. It allows for the development of customer relationships and the opportunity to create brand loyalty. Social media is also a great way to spread the word about your business, products, and services. In the manufacturing realm, many companies aren’t capitalizing on the benefits of social media as part of their overall marketing strategy, setting those that do apart and quite possibly, ahead. So, how can manufacturers produce content to interest and engage people on social media.
When using social media it is important to utilize platforms
That align with your social media marketing goals. If the goal is to promote your business, focus on facebook. Try twitter to break company and industry news. Leverage linkedin to collaborate with other industry professionals. Initiate instagram to share visual stories. Offer product overviews, demos, and how-to-training videos via youtube.
Social media posts should benefit followers
Direct your messaging straight to your telephonelists.biz target customer. Users won’t engage if the content does not relate to them. When considering content that is meaningful to your audience, ask three key questions: what do we do best? What problems do we solve for our customers? And what content can we offer that is a real benefit to our customers? Listening to your customers and implementing changes based on their feedback demonstrates that you care about their input which leads to customer satisfaction and brand loyalty.
Be consistent and engaging
Engage your audience in your social IE Lists media posts. How are your customers using your products? How do you manufacture your products with the customer in mind? Use short videos to showcase the solutions you offer your clientele. Be consistent with your posting schedule, but be careful to not overdo it! Not posting on a regular schedule or over posting will effect how your audience gages and interacts with your company. Posting too much will allow someone to mute or unfollow you, which means your posts won’t reach as many people. Create a consistent posting schedule and stick with it. Social media followers expect to hear from you regularly, so it’s important to create a schedule for each of your social channels and update them accordingly.
