The Branded Content Marketing Association of Spain (BCMA) presents the third 2022 edition of #05×10 BCMA , this time in La Matriz . A meeting that highlights five success stories of branded content , presented in 10 minutes each. The opening of the BCMA event was led by Ana Lorenzo , Head of Content at GroupM Spain . The professional highlighted the importance of the branded content format, since “it is part of the present and the future of communication .
KMdeConfianzaMAPFRE from Agencia Tangoº for MAPFRE
“Trusted KM” is a campaign that was industry email list born with the aim of helping people pursue their dreams. A field to which MAPFRE is linked as the most trusted global insurer for its users, through eight stories focused on running . The objective of KMdeConfianzaMAPFRE was to motivate clients to run their first marathon. MAPFRE accompanied them throughout 12 months of preparation to cross the finish line. With this action, the trust territory was increased by +9% compared to the previous year, with positive mentions increasing.
Rescue Runts from GAME TV for BANDAI
The project aimed at children IE Lists seeks to raise awareness and create social awareness around a growing problem: animal abandonment and in which Spain has the highest rate in Europe. The product is accompanied by a 4-season web series, broadcast in prime time for the target. The project achieved 3.8 million views , 80.2% of the traffic came from Spain. It also reached 17,100 subscribers, 533,000 unique visitors. With more than 24,700 direct links to the Rescue Runts purchase page.
