efore the chang the game pandemic broke out, there was already a large contingent of consumers who were primarily digital. Before any other option, they made their purchases online. When mobility restrictions and lockdowns came, another huge group, more backward, occasional online shopping customers, join the previous ones to form a massive group.

The translation is an overwhelming increase in e-commerce . This has happen across all retail channels, from giants like Amazon, Zara or Carrefour to the most modest online stores.

These regular digital consumers already enjoy the convenience and excellent user experience (UX) of sophisticat websites and platforms due to their simplicity (one-click purchases, shipping within a few hours, reasonable prices, flexible delivery, etc.) and customer service (toll-free telephone numbers, online chats, money-back guarantees, etc.).

In addition to this ease of making a purchase, the customer finds another satisfaction relat to their safety and health . Ruc contact keeps them away from Covid-19, minimising exposure to infection, which ruces the personal level of stress and anxiety suffer by Europeans. If making a simple, fast and satisfactory online purchase eliminates some of the anxiety about health and safety, the customer is doubly satisfi.

Changes in consumer behavior and Generation N

This massive group of online shoppers continues to grow and does not seem likely to return to their previous shopping preferences. A McKinsey study has shown that in the first half of 2020, up to 68% of Spanish consumers have chang their consumer behaviour , that is, they have chang brands, stores or websites. In addition, a huge number, up to 60%, maintain that they will maintain the new course. What does this mean? Well, the market has been reposition and brand loyalty is no longer what it was before March 2020. And that represents both a threat and an opportunity .

With these parameters we find what is being defin as Generation N , a huge group of high-value consumers accustom to very satisfactory and comfortable online shopping experiences , which ruce their level of social anxiety and concern for their health. Brian Solis has written a fantastic article about this Generation N.

Retailers who have not adapt or are not taking measures to list of panama consumer email attract this group of consumers (young and high-value) will be left behind. Retail companies have adapt to this new environment because their sales are massive and have very short sales cycles . For this reason, there has been an absolute boom in merchants who have gone into online sales as the only alternative to disaster.

Agility in B2B sales in the face of the pandemic

Fac with this sudden shift in market conditions and consumer behaviors, including this massive move to virtual channels, businesses have retool for spe and agility , implementing digital changes that might top 5 social media trends for 2021 have taken them months o years before the pandemic.

Many have already implement some changes, with large numbers of agb directory employees working remotely, using new technologies and tools to collaborate in real time. This has shown companies the possibility of accelerating agile transformations , even though their operations are now largely virtual. It was about achieving business continuity, about continuing to operate. About surviving.

However, in wholesale , business-to-business (B2B) and industrial sales channels , the profound change is still taking place, because the wave has not yet fully form . Many companies with long sales cycles maintain their production to deliver orders and projects that were finalis months ago. However, normal commercial activity (trade fairs, meetings, visits, calls, etc.) has collaps, which has affect the forecast for generating quotes and offers to customers.