At the time keymedia solutions began working with the client, a local financial lender, they were running all of their online campaigns in-house. As a local financial lender, the main objective was to increase the number of loan applications through their website.
Increase the number of loan applications through their website by improving their overall ctr (click through rate), which was already strong at 6.06%
Optimizations
In order to achieve our goal of increasing the client’s ctr, we began by deleting low quality, irrelevant keywords and adding negative keywords. We then began to examine the client’s google analytics data to improve the number of conversions they were seeing through their site. We did this by running extensive keywords research and developing a new landing page for the client.
Additional implemented optimizations included
After all of the changes were implemented in the ad campaign and on the website, we were able track and report dramatic improvements across multiple key data points for the client.
We were able to improve the client’s crt from 6.06% to 7.03% over the course of a few months. With our optimizations to residential phone numbers the ctr and landing page, we were able to increase the amount of loan applications through their website from 48 to 166 conversions per month – all with the same budget.
Facebook has confirmed they are testing mid-roll video ads, and live stream video ad placements. Here’s what this tells us about their plans for video. Facebook is testing the video unit as being non-skippable for the first five seconds it runs. A countdown circle will appear to the left, and after 5 seconds, a “skip” button will appear. Which is very similar to the experience on youtube.
Youtube’s current rules are that a video must be at least 10 minutes for a mid-roll ad placements to be eligible
Facebook has yet to specify if there will be a length requirement. Facebook is also testing multiple ad formats on in-stream IE Lists live content, opening up potential new revenue sources for content creators. The test is running on a small group of publishers, and include placements for pre-roll, images below the stream, and a mid-roll ad that bumps the live stream to a smaller window until the ad is over. Advertisers concerned about the placement can exclude them as an option, or ad specific publishers to a block-list.
