Growing your email list means you have more customers to engage with, nurture, and potentially convert into loyal customers.
There are several ways to grow your list, but most of them involve increasing your site traffic. And when evaluating your site traffic and determining where it’s coming from, it’s very important to be able to differentiate between three of the main sources: acquired, organic, and paid.
Identifying your traffic sources is key to difference between determining where you need to put your resources and where they’re going the most. And since your traffic is likely coming through a combination of earned, organic, and paid means, you’ll need to be able to differentiate where each is coming from.
Let’s take a look at each avenue and break
down what they look like so you can better identify the most promising channels for driving traffic to your site and ultimately growing your contact list .
What is acquired traffic?
Acquired traffic comes from ecuador phone number list web content produced by external sources. Earned media can be boosted by both paid and owned media, as someone may see a paid or organic ad and then share information about your business through digital referrals. However, acquired traffic is largely out of your reach.
Some examples of methods that generate acquired traffic are:
Social media posts from other brands or accounts that mention your business and link to content on a site.
Industry blogs or online publications that include links to your blog or website content
Press mentions, such as listicles or software/service reviews written by industry influencers who rate or recommend your company
Since these forms of promotion seem less manipulated and focus on providing quality information and third-person credibility, they are often a sought-after way to get traffic to the site. The latter two can also help improve your SEO strategy by providing valuable links to your content.
What is organic traffic?
This type of traffic is traffic that comes directly from your owned assets – such as email newsletters, your company’s social media pages, your blog, and any other free email templates: discover the best options for your emails content you create that’s hosted on your website. This is a valuable form of traffic for businesses, as you have control over the source. The message, and where you direct the traffic. You also have the opportunity to grow this traffic organically through strategic practices – many of which don’t have to be a huge drain on your budget.
Content on your blog that links to content on your other site.
When you link to your blog posts, gated resources, webinars, etc., in your email marketing.
Your social media accounts. That drive traffic to the site links you share
While there are no guarantees fanto data on how much traffic each. Of these types of media can generate for you, there is huge potential in terms of what you can ultimately achieve. And for many businesses, the more effort they put into growing their. Content marketing efforts, the more first-party traffic they may start to see.