PPC or pay per click is the advertising Online Advertising method that most online campaigns are bas on, such as advertising on Google . For advertisers, this model was a real revolution, since until then they had to “shoot in the dark”, investing budget in campaigns whose results could not be measur with certainty.
In short, PPC is a basic concept for understanding digital marketing . But do you know exactly what it is, what bulgaria phone number list advantages it has and how to apply it? Let’s take a look!
PPC or pay per click, what it is, advantages and examples
What is PPC?
PPC or pay per click is a digital advertising model in which the advertiser pays an amount (fix or determin by auction) each time a user clicks on one of their ads to visit their website. The idea of a pay per click campaign is to “buy visits” to a certain site, usually with the idea of generating a certain action in users (registering or buying a product, for example).
Although PPC is a very common inbound marketing: strategies to build customer loyalty with hubspot option, it is not the only possible payment model for online campaigns. Therefore, it is important to distinguish it from others such as:
PPM (pay per thousand
the advertiser pays a fix amount for every thousand impressions, that is, each time the ad is shown to users a thousand times. It should be not that with this be numbers model we do not know how much we are going to pay for each visit, since it is possible that those thousand impressions generate many clicks, few or none.