Twitch is one of Amazon ‘s best kept Online Advertising secrets . Despite being one of the most-trafficked sites on the internet, there are still few people who know about it and even fewer who dare to include it in their marketing plans.
As a marketer, Twitch offers you a golden opportunity to differentiate yourself from the competition and reach a large, young audience with a positive attitude towards brands. That’s why I want to tell you what exactly the Amazon video network is and how to use it to advertise your company.
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Twitch, the video social network owned by Amazon
What is Twitch?
Twitch is a video streaming platform owned by Amazon. Most of its users use it to watch videos of gamers playing live, a very simple concept that takes advantage of the huge popularity of the video game industry (today, this sector generates more money than music and film combined).
On Twitch, gamers play video games with millions of users a month, such as Fortnite and PlayerUnknown belize consumer mobile number list Battlegrounds (PUBG). In addition to broadcasting their games live, they also commentate on the action in real time and have a chat to interact with viewers.
Twitch has over 100 million monthly
active users (one third of Twitter’s audience) and 2.2 million monthly streamers. According to the network’s own data, 99% of its users watch video game broadcasts, 61% chat with the community, 38% watch other telecommunications revolution: win and its focus on the customer types of videos and 25% broadcast their own games. 58% of users spend more than 20 hours a month on Twitch. In short, it is a smaller community than other large networks, but it is still a very significant audience and, above all, with a high level of activity.
It is also interesting to note that, although video games are the origin and essence of this community, not all be numbers channels deal with this topic. We can also find other types of live broadcasts such as cooking shows, tourist visits and much more.