Contact management systems are generally more affordable compared to CRMs. But this is mostly because of the extensive features and functionality available on CRM.
Thinking about whether to invest in a CRM or a contact manager for your business? Well, choosing an option depends entirely on where you are now and where your priorities lie.
If you have a relatively small team
And you just want to simply organize and manage your business contacts then a contact manager is what you need. Since it’s more affordable, you wouldn’t have to worry about taking a large sum out of your marketing budget for one tool. Many contact management systems also offer free plans with basic functionality.
However, if your B2B team is a big one with multiple sales stages and complex funnels, then you should opt for a CRM. This is because a CRM will offer more advanced features to score your numerous leads while integrating with existing tools. It’s also great to start with a CRM especially if you have campaigns that will likely increase your customer base because you’ll need it then. In fact, revenue can increase by 245% when a business uses a CRM
CRM is also a great option for marketing automation, especially for multiple customer segments. When you have a well-segmented customer database, it becomes easier to create multi-channel campaigns to engage them where they frequent.
How to Find the Best Contact Management Software
Now, there are currently many types of contact management software available in the market. But, to get value for your money and avoid acquiring more tools to your stack later on, you want to look out for some of these features;
Data Management
For starters, your software should have the basics of data management like being able to identify and merge duplicate contacts, verify new contacts belgium telemarketing list before adding them to your database, and more. It should also be synced across all teams so everyone is up-to-date on where a contact is in the business.
Lead Finder
While organizing your contacts is a must-have feature, it’s also a bonus if your tool can help you find verified B2B leads. Generating leads as a business is humanlinker vs lemlist: the best tool for lead generation and sales time-consuming and expensive so having a tool like lemlist that automates that is a great way to save extra money in the long run.
Personalization
What’s the point of having all that information belize lists about your contacts if you can’t use them to your advantage? Your contact manager should be able to personalize your messaging at a larger scale using custom text, videos and even dynamic landing pages to appeal to the right audience.
Multi-channel outreach
Automated email workflows shouldn’t be the only thing your tool can do. You should be able to send messages where your contacts can engage with them. For example, send a message on Linkedin, respond to their tweets and even place a cold direct call all from one software.