Everyone, friends, students, colleagues… You have Online Marketing surely come across this type of expression on more than one occasion, and the fact is that there are more and more people, groups and even brands that choose to express themselves using inclusive language.
Why is inclusive language emerging? Is it a trend? Is its use justified? To answer these questions, let’s see exactly what it is and what role it can play in your digital marketing .
Digital Marketing inclusive language for your brand
What is inclusive language?
Inclusive language is a use of language that actively seeks to include people of all genders , and argues that current standards are not sufficient to achieve this.
Traditionally, in Spanish, the masculine is considered to include all genders. Thus, to include a group of ten women, we say “todas”, but if the group has only one man, the rule dictates that we should say “todos”.
People who defend inclusive language believe that considering masculine as the default gender makes more than half of the population invisible, as well as giving rise to confusion: when we say “the students”, are we talking about a group made up exclusively of men, or are there also people of other genders?
To resolve this situation, inclusive belarus consumer mobile number list language poses different alternatives: there is no single inclusive language, nor a single “correct” way to use it. Let’s see what the options are and what pros and cons each one has.
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1# Splitting the genders
This alternative consists of including both the feminine and masculine genders , either by separating the endings with a slash or by success story: we tripled diviso’s business goal with inbound revenue including both words (“ministros y ministras”). It is one of the most used and we have been hearing it for years (just think of the well-known “damas y caballeros, señores y señoras…”).
With it, there is no doubt that both men and women are included. But on the other by lists hand, it can be cumbersome and make reading difficult (imagine how tedious it can be to unfold all the words in a text that refers to a group.