Email marketing is a super-effective Email Marketing tool that continues to prove its effectiveness year after year. Although it may sometimes seem like “the same old thing”, the truth is that we have more and more possibilities to create truly effective email campaigns .
Plus, it’s such a versatile tool that I think almost every brand can take advantage of it. Still not completely convinced? Don’t miss these 10 advantages of email marketing and discover everything it can bring to your company.
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10 advantages of email marketing
10 advantages of email marketing for brands1) It reaches a large percentage of users
Did you know that 91% of users check their email every day (according to Litmus data)? It is one of the most universally used tools, and we access it from all devices.
To maximize the reach of your email marketing campaigns , it is very important to make sure you use responsive email templates , which means that they adapt the design elements to different screen sizes and formats. Luckily, most mass email creation tools today are responsive by default.
Normally, email marketing campaigns are directed at a database of users who have voluntarily provided their information, and this information serves as a albania consumer mobile number list basis for developing increasingly more elaborate segmentation strategies. As we continue sending emails and the user interacts with them, we will get to know them better and we will be able to refine them more and more.
The result of all this is that we will
be able to send the right message, to the right person, at the right time. And this makes the effectiveness of the campaigns grow like wildfire.
5) Adapts to all types of campaigns
Email marketing is a keys to make your industrial marketing emails stand out channel that allows us to communicate with our database, but the specific content of that communication is infinitely customizable. In addition, new tools, such as kinetic mail, open up the range of possibilities even further.
Therefore, email is adapted to bz lists different brands, user types and conversion funnel phases. The sky is the limit.