Why are only 0.005% of companies so successful with marketing that they grow exponentially, while others do not? What do they, often unicorns , Flywheel Marketing do differently? Is there something they do fundamentally differently? Sure, it is self-reinforcing marketing, each marketing action makes the next one more effective. I discovered that 99% of all marketers waste an excessive amount of time, money, effort and energy, while a fundamentally better way of marketing has existed for a long time! Finally break through the growth ceiling and set a course for exponential growth.
In this article I will take you through how this works and why it works so well. But also why we could not apply this until now and other marketers could. And now you can suddenly get much more out of all your marketing activities. Finally, I will discuss how you can apply it in your marketing to utilize the maximum possibilities.
Everything comes together in the marketing flywheel method, which I have designed in recent years in collaboration with a group of now more than 60 top marketers in the Netherlands. Now it is finally here: we can share this with everyone!
marketing flywheel method – exponential growth companies
Exponentially more possibilities, but not more results
I have been in the business for 23 years now and have had the unique opportunity to guide more than 150 start-ups and scale-ups to grow from product to strong brand with great appeal. Some to IPO, others to a successful sale.
Despite (fortunately) many successes, there is also a clear downside. An issue that every marketer has to deal with these days. We have more possibilities, tools, data, access to knowledge and examples from all over the world. Many more possibilities to be successful. But in practice we are not able to translate this into an list of saudi arabia consumer email exponential result. What is going wrong here, how can we change this? I now know the answer and have also made it applicable for every company, so that they can unlock their full marketing potential.
Before I start on that. Back to you.
Do you recognize this?
Your marketing investments are not yielding enough returns and it feels like you have to start over every month.
Customers come and go without feeling connected to your brand.
Marketing feels like an endless list of campaigns and separate actions, without a clear coherent system.
You find yourself being overtaken by your competitors, while you continue to struggle to achieve consistently visible results.
It takes a tremendous amount of time and energy to find and retain customers, and it can feel like you have to be in “sales mode” all the time.
There never seems to be any real momentum. It the five challenges of b2b marketing for 2021 keeps working harder and you keep putting more money into it.
Marketing feels like a hamster wheel every day. I think that many marketers, that is what I see and hear a lot, recognize this feeling today. We work hard to grow the company, but it is mainly the frustrations that grow. How come?
The Invisible Enemy of Your Marketing: Why Your Marketing Machine Becomes Less Effective as You Grow
As your business grows, your success grows: that much is clear. But what often remains invisible is how complexity piles up at the same time. What do I mean by that? Let’s walk through it.
Suppose you have 2 people in your team. There is only alb directory one direct interaction. The complexity remains minimal, a simple back and forth communication (complexity = 2).
Now someone else joins: 3 people. This quickly means that different interaction routes arise, because everyone has to be able to coordinate with each other. Result? The complexity triples (complexity = 6).
And then, 4 people. This is where the chaos really starts to set in. The connections and dependencies increase dramatically, causing the complexity to almost explode (complexity = 24). What was once a clear collaboration turns into a network of consultation, coordination and interdependence.
Every new layer, every additional team member, every tool or partner adds more interactions and brings new challenges. Such a wave of complexity slows down your marketing because:
Communication is becoming more difficult. Everyone has to stay informed about everything, which requires endless updates and coordination moments.
Efficiency decreases. Decisions take more time. Each team member has to consult others, which takes away the speed.
The risk of miscommunication increases. Every additional contact moment increases the chance of misunderstandings and duplication of work.