twice as good.” Rucing your Video Marketing video ads to the bare minimum (without losing any of their effectiveness) is a trend in video marketing .
For marketers, snack ads and bumper ads are both a challenge and an exciting opportunity. Let’s take a look at exactly what they are, how they work, and why you should consider including them in your brand’s marketing plan .
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What are snack ads and bumper ads?
In the world of online marketing , snack ads are “bite-siz” ads, that is, they last 10 seconds or less . A trend that is in line with keeping users’ attention in an increasingly saturat advertising market.
Bumper ads are a specific type of snack ad specifically design for YouTube within the Google Ads platform . In Google’s own words, they are a short video ad format that allows you to reach more customers and increase turkey consumer mobile number list brand awareness with a short, easy-to-remember message. With these ads, you can reach users with short messages and cause minimal impact on their viewing experience.
These are the most important features you should know about bumper ads:
They are specially design to be view on mobile devices.
Videos must be no longer than automation in meta and google offers you opportunities as a marketer 6 seconds (they can be shorter, but this would be very difficult creatively) and users cannot skip them.
Viewing the ad does not increase the number of views of the video on YouTube.
The payment model is bas aleart news on CPM or cost per thousand , that is, the advertiser pays each time the ad is display a thousand times.