Effective thank you emails: follow these tips

To create the ideal form you have to take into account the following factors:

1.- Take care of the extension

Forms, like the emails you send later, need to be short. It’s not about going overboard with a complex, aimless form, quite the opposite. The brand needs to make it very clear what the message and main purpose of that email is. The recommended length is three paragraphs maximum, with a total of 80-150 words used.

Users quickly lose interest if what they receive is not clear or interesting to them. Therefore, the brand should not focus on small, unimportant details either. Each element you include must have a specific objective to fulfill in a form response email.

Furthermore, the best capture forms are those that only ask two or three essential questions. The same goes for emails. It is about sending useful information to the user. Hence the prior segmentation work that you must do before sending anything.

If your company has its audience data benin phone number data separated by interest, location, tastes, activity, among other fields, your response emails will be much more effective.

2.- Personalize the content to capture attention 

A form response email should be clear and, at ethics & neuromarketing: taking consumer concerns seriously the same time, attractive. It is about getting the user to pay attention to what you have to say. They should quickly identify the brand and instantly be tempted to open the message.

Nowadays, it has become common to open an email fanto data and see the same campaign carried out by several companies. In other words, in addition to having the same resources, they tend to rely on the same designs and strategies. This can bore the user and, as a general rule, they stop opening the response emails.

The brand can use more user-friendly language, a personalized email, or a more friendly design to attract the recipient’s attention. However, at certain times, the user can also be addressed directly or use direct phrases. The ultimate goal is to Guide to writing attract the user’s attention so that they open the response email.

On the other hand, a good way to create proximity and attract the attention of the user is to personalize the response email in forms. The idea is that the user perceives that the email has been expressly created, or sent, for him. Precisely for this reason, it is important that the initial form asks for the user’s name.

3.- Use a responsive design

More and more people are checking their social media activity, email, or simply browsing the Internet on their mobile phones. However, it takes 38.5% longer to fill out a form on these devices than on a desktop computer. This is because these forms are not truly adapted to devices other than the computer.

Provide a form, or a response email in forms, with a responsive design and therefore adapts to all the devices currently in use. The subscriber rate can be boosted more quickly if users feel comfortable with the registration process. Or if they simply do not require much time to do so.

4.- Complies with legal requirements

It is of utmost importance that, above all, the user feels comfortable. The time they will need, along with the brevity of the form, are fundamental factors to always keep in mind. But gaining the user’s trust is what will make that lead definitively become a client.

In thank you emails, the brand must guarantee the privacy of users’ data. In other words, the user must feel that the data they have just provided will be used correctly. It is also important that they sign the legal requirements. The brand thus commits to respecting data protection.

All of this strengthens the trust placed by the user in the company. You can use this information to create a mailing list or to create personalized newsletters. And for their part, the user commits to a brand without this necessarily meaning exclusivity.

5.- Use videos and images

A cold, flat text without any incentives is not the best way to gain the trust of users. Add content that reinforces your message and makes it more attractive to consumers. These images and videos can help in various ways: providing information related to the subject of the form, data about your brand, helpful information, etc. In an era where immediacy rules, a short video with a concise message can be your best bet.

Content of a form thank you email

If you want to create the best email response to a capture form, you need to know that users are more willing to subscribe if they have been given clear and relevant instructions to do so. In the following list you will find what you should include in your emails of this nature:

1.- Gratitude

First and foremost, a response email to a capture form must express gratitude for the action that the person has taken. This is the first contact that the brand makes with the user, but it is also an excellent opportunity to make a good impression.

The email should contain a brief message of thanks for the user’s interest and effort.

On the other hand, it is also important that the message arrives shortly after the action is performed. Nowadays, you have multiple tools that help you automate the message. It is important that form thank you emails arrive within a short space of time, if not almost immediately, after performing the action.