Google announc this week that page experience — in terms of spe, responsiveness, security, and other factors — will be the newest ranking factor in search engines. Learn all about it!
Valentina Giraldo
Jun 5, 20 | 4 min read
SEO factor on-page experience
Reading time: 4 minutes
When analyzing the set of Google ranking factors , it is possible to observe how most of them correspond to the same reason: improving the user experience.
Thus, the efforts made by the search engine in recent years have focus on preventing any element that causes discomfort to the user.
Do you think there’s anything more annoying than a page that doesn’t load quickly? Well, apparently neither does the Google team.
With that in mind, they invest in updates that prioritiz
mobile-friendly pages and fast site loading, which was seen as a major turning point for the SEO market.
But it didn’t stop there, this week, it was officially announc that on-page experience will be a new defining factor for good ranking in the SERPs .
Want to know how this new factor will work, how to promote a good experience on your website, and when this update will go into effect? Then read on!
How will the “page experience” ranking factor work?
The “page experience” factor will be bas maconia email list 150000 contact leads on the union between Core Web Vitals , a set of metrics relat to spe , interactivity and visual stability, with other parameters already us by Google to indicate the ability of a website to offer a good experience, which increases the time spent on the pages .
According to Google, ” Core Web Vitals are a set of real-world user-centric metrics that quantify key aspects of that user experience.”
In this way, the factor would be a combination of the following variables:
According to the company, “By adding page experience
to the list of the myriad factors Google considers when ranking search results, our goal is to help people more easily access the information and pages they’re looking for , while also supporting website owners who promote a good experience for their users.”
Furthermore, in the quest for a holistic and up-to-date view 6 examples of newsletters for a company’s internal communication of what a good experience really is, it was stat: “because we continue to aim to identify and measure aspects of the experience on the page, we plan to incorporate more signs (variables) annually to align the search engine to the constantly evolving expectations of users.”
This means we can expect even more news in this regard and that efforts to understand your audience and how they behave on your website will be extremely important in the coming years.
When will this Google update go into effect?
According to the statement, and understanding the current complex scenario and the impacts of the new Covid-19 crisis , this update will not come into effect until 2021 .
In addition, the search engine has committ to informing, at least 6 months in advance, when this factor will become a reality.
This is great news for everyone who wants to cmo email list plan and organize with peace of mind, optimizing all the necessary elements on their websites.